IMAGE 22/23
IMAGE is our inspiration collection of performance wear for teams. IMAGE has to reach a broad target group, because the gymnastics teams can be anything from junior to adult women's and men's teams.
When we develop the new designs for IMAGE, we take a look into ongoing trends in fashion and what has been popular in the last season. In this year's collection you will find e.g. the purple glitter suit with an asymmetric neckline, which has been a very popular trend in fashion this year. Glitter has been really popular too, and if the girls have to wear glitter, why shouldn't the boys? So this year we've added a strip of glitter on a men's/boy's t-shirt and it makes a really cool effect! You can also go all in with a pair of shorts in full glitter!
In the last season, we have also experienced that our tracksuits have been hugely popular, and therefore we always try to develop further on our previous styles. However, tracksuits are not particularly suitable for gymnastics, and we have therefore looked towards some of the classic gymnastics materials such as dolarstan and meryl. This year you will see three cool tracksuits in fantastic colors with inspiration from the 80s, and a tracksuit in beautiful dark brown tones. Tracksuits also give us the opportunity to match the boys' wishes a little better, as we have experienced a tendency for the boys to prefer a more casual everyday look rather than the more classic gymnastics looks.